Email deliverability can make or break y email deliverability best practices our campaigns. Are your strategies optimized for success? Take this 10-question quiz to pinpoint gaps in your approach and unlock tailored insights to improve your results.

Q1: Have you set up SPF, DKIM, and DMARC for your domain?

1. Yes, all three.
2. Two of the three.
3. One or none.

Q2: How often do you monitor your authentication protocols and DMARC reports?

1. Weekly.
2. Monthly.
3. Rarely or never.

Leadous Tip: Authentication issues are a top cause of poor deliverability. Setting up SPF, DKIM, and DMARC and reviewing reports regularly can reduce spam risks by up to 80%.

Q3: What is your average email bounce rate?

1. Below 2%.
2. Between 2% and 5%.
3. Above 5%.

Q4: Have you experienced a sender reputation drop (e.g., flagged by ISPs) in the last year?

1. No.
2. Yes, once or twice.
3. Yes, frequently.

Leadous Tip: High bounce rates and poor sender reputation can prevent your emails from reaching inboxes. Regular list hygiene and IP warming can mitigate these issues.

Q5: What is your average email open rate?

1. Above 20%.
2. Between 10% and 20%.
3. Below 10%.

Q6: How often do you segment your audience for targeted campaigns?

1. Always.
2. Sometimes.
3. Rarely or never.

Leadous Tip: Engaging, personalized content leads to 26% higher open rates. Segmentation and automation can elevate your performance.

Q7: Do you avoid spam trigger words in subject lines and body content?

1. Yes, always.
2. Sometimes.
3. Rarely or never.

Q8: What is your typical text-to-image ratio in email design?

1. 80% text / 20% images.
2. 50% text / 50% images.
3. More than 50% images.

Leadous Tip: Balancing text and visuals can significantly reduce spam filter flags. Aim for an 80/20 ratio to stay compliant.

Q9: How often do you A/B test subject lines or email content?

1. Every campaign.
2. Occasionally.
3. Rarely or never.

Q10: Do you review deliverability metrics (e.g., spam complaints, bounce rates) after each campaign?

1. Yes, always.
2. Sometimes.
3. Rarely or never.

Leadous Tip: Regular testing and monitoring ensure your campaigns evolve with audience behavior and ISP standards.

• Mostly 1s: Your deliverability strategy is strong, but there’s always room for fine-tuning. Review the detailed insights to stay ahead.
• Mostly 2s: You’re on the right track, but some areas need immediate attention. Use the recommendations to optimize your strategy.
• Mostly 3s: Your deliverability strategy needs a complete overhaul. Start with the foundational fixes outlined in the insights.

Contact Leadous today to get started on implementing best practices and go from ‘Sent to the Inbox’!

contact@leadous.com