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] In our last blog post we reviewed what lead scoring is (and why it’s important). Now it’s time to

Sales and marketing departments lose approximately 550 hours and as much as $32,000 per sales rep from using bad data

If you are new to the CRM + marketing automation game, you and others in your sales and marketing department

Chances are if you have (or are considering having) a marketing automation platform, the idea of “automation” is a pretty

If you’re just starting to look at marketing automation platforms, the natural question is, how is this different from what

Something we often hear from clients struggling with a newly minted automation tool is this: “I made the switch and

Gone are the days where sales is short on quality leads, where marketing has to manually set up a batch