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You’ve got your audience list built, your email flow steps are setup for success and you’re itching to press send

Are you considering outsourcing a portion of your marketing automation operations? You’re not alone. According to a study conducted by

Marketing is constantly evolving as customer trends evolve. With constant change, comes an obsessive need to evaluate and test your

With GDPR fully enforceable, there’s one topic on the top of every email marketer’s minds: the opt in. A good,

The beginning of a new year can be a magical thing. It’s a time of new beginnings, a reset on

Emoji use by brands in campaigns has risen a huge 609% year-over-year (from 2016 to 2017) in digital communications –

Data-driven marketing is no longer an option in today’s world, it’s a requirement. Modern marketers know that in order to

Originally Posted on CMOnation by Marketo. Bringing marketing automation into any organization requires buy in from a variety of executives.

The age old question – to outsource or not to outsource – is a constant struggle, especially in marketing. The