WITH GUESTS MIKE SIMON AND GREG DIULUS FROM VANTAGE MANAGEMENT GROUP
MINNEAPOLIS | MN, NOVEMBER 20TH, 2023: Leadous proudly announced the launching of The Professional Sports Marketing Group (PSMG) was a resounding success following its recent event on November 16th, titled “The POP Effect – the Intersection of Pop Culture and Professional Sports.” The gathering saw active participation from professional sports marketers across the sports spectrum, providing a platform for dynamic discussions and insights into the evolving landscape of the industry, specifically how pop culture is affecting fan engagement opportunities for marketers.
Highlights from “The POP Effect” Event
The event showcased a compelling intersection between pop culture and professional sports, with Mike Simon and Greg Diulus from Vantage Management Group offering invaluable perspectives on this dynamic relationship. Their insights into the symbiotic nature of these two realms left a lasting impression on attendees, sparking engaging conversations on fan engagement. The PSMG extends heartfelt thanks to Vantage Management Group for its leadership and engaging contributions to the event. The expertise added significant value to the discussions, enriching the collective knowledge of the professional sports marketing community.
As a token of appreciation for the continued support of its members, PSMG released the “POP Effect” Game Plan. This resource, available for download to all members, provides a strategic framework for navigating the intersection of pop culture and professional sports in marketing initiatives.
Diverse Representation
The event drew representatives from numerous professional sports teams, creating a vibrant and diverse atmosphere that fostered collaborative exchange. Membership to the PSMG is exclusive and complementary to professional sports marketers. PSMG is proud to be a hub for professionals representing various facets of the sports marketing landscape.
Looking Ahead: Call to Action for Members
Looking towards the future, PSMG is excited to invite members to contribute topic requests for the upcoming February event. Additionally, the group seeks a dynamic marketer from within its ranks to host the event. The selected host will have the unique opportunity to provide members with an insider’s look at fan engagement by offering a stadium tour, attending a live game together, and discussing the chosen topic for the quarter at their team’s venue.
Members are encouraged to submit topic requests and express their interest in hosting the February event by contacting us today.
ABOUT THE PROFESSIONAL SPORTS MARKETING GROUP
The Professional Sports Marketing Group, where innovation meets passion. Committed to redefining fan engagement, members pride themselves on harnessing the power of cutting-edge marketing technology (Martech) to create immersive experiences for their fans. With a keen eye on trending topics impacting sports, they strive to stay ahead of the curve, fostering meaningful conversations and collaborations with peers in the dynamic landscape of sports marketing.
ABOUT LEADOUS INC
Leadous is a world-class consultancy that leverages marketing automation to deliver exceptional experiences for the ‘journey makers’ and the ‘journey takers’. The journey between “Hello Prospect” to “Welcome Valued Client” can be difficult to navigate. From concept to conversion, Leadous utilizes technology, methodology, and certified marketing automation experts to deliver consulting services that increase demand, drive conversion, and deliver pipeline growth making the journey a well-traveled one. Our near-decade-long world-class partnerships with Adobe, Hubspot, Oracle, and Salesforce give us the capabilities to serve hundreds of clients, across industries, to obtain measurable value from their investments in customer journey solutions. Let us lead you. | www.leadous.com | 844-LEADOUS